Boat Show may block Miami’s 2016 Super Bowl bid

This winter, the biggest NFL match-up in South Florida might be Super Bowl versus Boat Show.

As South Florida readies a bid for the 2016 Super Bowl, it must contend with a major potential conflict on the tourism calendar. The National Football League may move the Super Bowl to Presidents’ Day weekend, already home to the five-day Miami International Boat Show since the 1940s.

It’s a significant enough conflict that, in the past, local tourism officials have declined to pursue a Super Bowl if it fell on boat show weekend. But this time around they may have no choice. For the first time, the NFL is requiring that potential host cities agree to a Presidents’ Day weekend Super Bowl if they want to pursue the big game at all, said two people who have seen the NFL request for Super Bowl bids.

The NFL “invited South Florida [to bid] knowing there was going to be an issue with Presidents’ Day weekend and the boat show,” said Nicki Grossman, Broward’s tourism director. “In the past, South Florida has not responded to a Super Bowl date that included Presidents’ Day weekend. This package is different.”

South Florida vies with New Orleans as the top Super Bowl host, with government and tourism leaders touting the game as both a boon to the economy and a publicity bonanza. But the notion of accommodating both Super Bowl and boat show — not to mention a major arts festival in Coconut Grove — strikes some top tourism officials as a bad idea.

“There is not sufficient hotel inventory available in Miami that weekend to host a Super Bowl,” said William Talbert, president of the Greater Miami Convention and Visitors Bureau. “We have taken a close look at that weekend, and it’s not physically possible in Miami to host Super Bowl during the Presidents’ Day weekend because of the boat show and the Coconut Grove Arts Festival. The hotel inventory is all being used for these two great events.”

His comments are at odds with the region’s top Super Bowl organizer and reflect the burden that the boat show may be to South Florida’s Super Bowl hopes for 2016 and 2017. The NFL invited Miami and San Francisco to bid for the 2016 Super Bowl by April 1, with the loser vying with Houston for the 2017 game. Talbert said the bid package states both decisions will be made in May.

For now, South Florida’s Super Bowl organizers face a largely hypothetical challenge, because the current NFL schedule has the Super Bowl occurring two weeks before Presidents’ Day weekend. The bid requirements for the ’16 and ’17 Super Bowls include three consecutive weekends as possibilities for the game, with the latest falling on the Presidents’ Day holiday.

Still, possible logistical hurdles may combine with political obstacles if the Miami Dolphins resume their push for a tax-funded renovation of Sun Life Stadium, the Super Bowl’s South Florida home.

Last year, the Dolphins proposed that Broward and Miami-Dade counties subsidize a $225 million renovation at Sun Life as a way to keep the region competitive for Super Bowls and other large events. The renovation includes a partial roof that would prevent the kind of drenching Super Bowl spectators suffered in 2007 when a rare February downpour hit Miami Gardens.

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Christmas tree shoppers have more choices this holiday season

Growing up in the Carpathian Mountains of Romania, Cami Onolfo and her grandfather traipsed off into the woods every December to chop down their own tree. Even the coldest winters when the temperature dropped to 40 below, they walked through the forest until they found the perfect tree and hauled it back home.

Now in her 13th Christmas in mild Miami Beach, this year Onolfo paid $120 for a premium grade 7-foot fraser fir at the Oh Christmas Tree tent on Biscayne Boulevard.

“I knew exactly what kind of tree I wanted since I used to cut it myself,” Onolfo said. “I’m the one in the family that’s Christmas crazy.”

As the teenage tree handler tied her tree on top of her Hummer, Onolfo said she would dress the whole family in red later that night and decorate the tree, drinking hot chocolate and listening to Christmas carols. It was tradition, she said, a mix of Miami and Romania that anchors her family every year.

For many native Floridians and newcomers alike, the holidays start with the search for the perfect tree from a snowier clime. Local Christmas tree sellers are ready, expecting the first weekend in December to be the busiest of the year. Specialty tents and hardware stores alike are stocked with a variety of trees to give consumers lots of choices to find the perfect tree.

“It’s such an emotional buy,” said Sam Fahmie who works with his brother Johnny to run the Oh Christmas Tree tent that grew out of his father’s produce business. “People put more thought into this decision than they do when they buy a car.”

Oh Christmas Tree sells everything from a 3-footer for $30, perfect for an art deco apartment, to the 20-foot tree Lil’ Wayne bought last week. They deal mostly in fraser firs, but also offer the heartier blue spruce and leafier scotch pine. Grooming techniques help shape the trees which are graded by the USDA on aesthetics. The “premium” trees are bushier and rounder, while “number one” trees are thinner, “like grandma used to have,” Fahmie said.

“We’ve really begun to note this trend about growers and retailers putting out more variety,” said Rick Dungey, spokesperson for the National Christmas Tree Association. He said retailers have to know their market to plan their inventory, taking into account home sizes and regional preferences on kinds of trees.

With an early Thanksgiving putting an extra weekend between Turkey Day and Christmas this year, Dungey said he is feeling “a lot of optimism” about business. Retailers are already selling out of trees and scrambling to find growers who can ship quickly. He said across the country, sales were up 14 percent last year, and so far this season is off to an even better start.

At KB’s Real Christmas Trees, the other candy-cane-colored tent on Biscayne Boulevard, Christmas tree connoisseurs have four species to choose from. While most Floridians prefer the fraser firs, a new species, the citrus-scented color cons, have started to be a big hit, said Kevin Burns, former North Miami mayor and KB’s owner.

Burns, who has watched generations of families peruse his Christmas tree lot, said even with all the choices of species and shape, size is still the most important factor. He warned tree shoppers to measure their space before they go pick a tree, because trees often look smaller in a tent than they will in the living room. Take for example, the year decorators in charge of Christmas decorations for baseball player Alex Rodriguez insisted on ordering a 23-foot tree, only to find out the ceilings in his house were 18 feet tall.

“They had to saw 6 feet off the bottom. I told them they could have saved themselves a whole lot of money,” Burns said. “We brought the base back here and gave pieces of it to customers as a cautionary tale.”

Hardware stores and nurseries that get their trees from larger agri-business farms offer less expensive trees, ranging from $30 for a 5-foot douglas fir to $130 for an 11-foot fraser fir. Johnny Fahmie of Oh Christmas Trees said he tries to offer comparable prices because “no one should be priced out of getting a great tree.”

As Fahmie and his workers unloaded a fresh load of firs straight from the mountains of North Carolina, customers milled around, expertly pinching tree branches as if they knew what they were looking for. Rodney Hall, a 27-year-old masseuse, stood gazing up at a beautiful 10-footer. He left to look at other trees, but kept coming back to the first one he saw.

“I like this one,” he said. “It speaks to me.”

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Jamie Foxx Breaks Big News

Nancy O'Dell exclusively sat down with Jamie Foxx, getting the Oscar winner to dish on some big news in an interview continuing Monday.

WATCH: The Full Django Unchained Trailer, Uncut!

The Django Unchained star has been named the national spokesperson for Big Brothers Big Sisters, and he revealed that his plan to change kids' lives is simple: "What we want to try to do is -- with the help of what you're doing right now -- let the whole world know what we're doing," Jamie said.

Also on Entertainment Tonight Monday: we're inside J.R.'s goodbye as loved ones remember Larry Hagman at his memorial.

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'Macho' Camacho gets big sendoff in East Harlem

Bolivar Arellano

Christian Camacho, 20, with his 14 year old brother Stanley Camacho both sons of deceased boxing Champion Hector 'Macho' Camacho. Here they were riding through the streets of East Harlem where their father was born and raised.

It was a goodbye fit for a king of the ring.

Boxing legend Hector “Macho” Camacho was given a royal sendoff today as his casket was paraded through the streets of East Harlem in a horse-drawn carriage as thousands of mourners wished him farewell.

The procession began at St. Cecilia’s Catholic Church on East 106th Street, went up First Avenue, cut across East 116th Street, traveled down Fifth Avenue and returned along East 106th Street, winding back to the church.

Revelers joined in along the way, marching behind the carriage and procession of vehicles carrying grieving family members and friends.

People were spotted hanging out car windows and sunroofs while wildly waving Puerto Rican flags and clutching pictures of Camacho in his fighting prime.

When the casket, draped in a Puerto Rican flag, arrived at St. Cecilia’s, a mob of people standing behind police barricades chanted, “Macho. Macho.”

“I love you guys,” Camacho’s mother, Maria Matias, shouted back while pumping her fist in the air. The line of people waiting to get inside and pay thier respects was several blocks long.

“I fought hard to bring my son here, where he belongs,” she told The Post.

“He fought here, he was raised here and now he is being buried here. Look at all these supporters here, it is amazing.

“They are telling me that Camacho is alive today. His spirit is not dead. He is a champion. I will always carry him in my heart.”

She recalled how Camacho started learning to box at the age of 7 and bought her a home with his career winnings.

“My son had a good heart... and took care of me.”

Camacho was shot Nov. 20 while sitting in a parked car in his hometown, Bavamon. He was 50.

Matias lashed out at her son’s killers.

“He did not deserve to die. They killed an innocent man for no reason. One bullet took my son’s life.”

She said that police have three men in custody and are tring to peice together a motive behind the slaying.

“They don’t have all the evidence yet, but soon they will.”

A farewell for Camacho in San Juan, Puerto Rico, on Tuesday was marred by violence after Cynthia Castillo, 28, who claims to have been the pugilist’s girlfriend, angered his sisters by kissing him inside the open casket and walking to a VIP area designated for family and close friends.

She then fought with his former girlfriend Gloria Fernandez outside the chapel, according to the newspaper El Nuevo Dia.

Police were called in to pull the ladies apart.

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Boat Show may block Miami’s 2016 Super Bowl bid

This winter, the biggest NFL match-up in South Florida might be Super Bowl versus Boat Show.

As South Florida readies a bid for the 2016 Super Bowl, it must contend with a major potential conflict on the tourism calendar. The National Football League may move the Super Bowl to Presidents’ Day weekend, already home to the five-day Miami International Boat Show since the 1940s.

It’s a significant enough conflict that, in the past, local tourism officials have declined to pursue a Super Bowl if it fell on boat show weekend. But this time around they may have no choice. For the first time, the NFL is requiring that potential host cities agree to a Presidents’ Day weekend Super Bowl if they want to pursue the big game at all, said two people who have seen the NFL request for Super Bowl bids.

The NFL “invited South Florida [to bid] knowing there was going to be an issue with Presidents’ Day weekend and the boat show,” said Nicki Grossman, Broward’s tourism director. “In the past, South Florida has not responded to a Super Bowl date that included Presidents’ Day weekend. This package is different.”

South Florida vies with New Orleans as the top Super Bowl host, with government and tourism leaders touting the game as both a boon to the economy and a publicity bonanza. But the notion of accommodating both Super Bowl and boat show — not to mention a major arts festival in Coconut Grove — strikes some top tourism officials as a bad idea.

“There is not sufficient hotel inventory available in Miami that weekend to host a Super Bowl,” said William Talbert, president of the Greater Miami Convention and Visitors Bureau. “We have taken a close look at that weekend, and it’s not physically possible in Miami to host Super Bowl during the Presidents’ Day weekend because of the boat show and the Coconut Grove Arts Festival. The hotel inventory is all being used for these two great events.”

His comments are at odds with the region’s top Super Bowl organizer and reflect the burden that the boat show may be to South Florida’s Super Bowl hopes for 2016 and 2017. The NFL invited Miami and San Francisco to bid for the 2016 Super Bowl by April 1, with the loser vying with Houston for the 2017 game. Talbert said the bid package states both decisions will be made in May.

For now, South Florida’s Super Bowl organizers face a largely hypothetical challenge, because the current NFL schedule has the Super Bowl occurring two weeks before Presidents’ Day weekend. The bid requirements for the ’16 and ’17 Super Bowls include three consecutive weekends as possibilities for the game, with the latest falling on the Presidents’ Day holiday.

Still, possible logistical hurdles may combine with political obstacles if the Miami Dolphins resume their push for a tax-funded renovation of Sun Life Stadium, the Super Bowl’s South Florida home.

Last year, the Dolphins proposed that Broward and Miami-Dade counties subsidize a $225 million renovation at Sun Life as a way to keep the region competitive for Super Bowls and other large events. The renovation includes a partial roof that would prevent the kind of drenching Super Bowl spectators suffered in 2007 when a rare February downpour hit Miami Gardens.

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Friend testifies foster mom borrowed dog cage for Rilya

A dozen years ago, Geralyn Graham called a friend and asked to borrow a dog cage — where Graham planned to keep her foster child, Rilya Wilson, during the night.

Graham “said she was going to use it to keep [Rilya] from doing harm to herself,” Graham’s friend, Detra Coakley Winfield, told jurors this week in Graham’s trial on murder and child-abuse charges.

Winfield said she supplied the dog cage, but she never saw Rilya inside it.Graham, 66, is accused of killing 4-year-old Rilya sometime around Christmas 2000, when the girl disappeared from the Kendall home that Graham shared with her domestic partner, Pamela Graham. Child welfare workers — who were supposed to be monitoring the foster child — did not notice Rilya’s disappearance until April 2002. The child’s body has never been found.

Graham has maintained that Rilya was taken from her home in January 2001 by an unidentified woman who claimed to be a worker with the Department of Children and Families — a story that prosecutors have called a lie, part of a cover-up to conceal the child’s death.

Miami-Dade prosecutors began their case this week by focusing on Geralyn Graham’s treatment of Rilya, and Graham’s shifting explanations for Rilya’s absence after December 2000.

Winfield said she once saw Rilya confined in a laundry room as punishment for misbehavior. She said Rilya — born to a crack-addicted mother and later placed in foster care — often seemed “sad” during the eight months she lived at the Graham house. Winfield said Rilya appeared to have behavior problems, and she once watched the child play with feces.

“To me, she had some issues, some mental issues,” Winfield told jurors Thursday.

Around Christmas 2000, Graham told Winfield that Rilya was going to go on a trip to New York with a “Spanish lady” who had befriended the child. Winfield said she saw the woman, but never spoke to her.

Winfield said she never saw Rilya again after that.

After Rilya’s disappearance made the news in 2002, Winfield said she called Graham, who told her that the “Spanish lady” had returned Rilya — before a DCF worker came to take Rilya away again.

But during her testimony, Winfield often appeared confused about the sequence of events, and said she didn’t recall many details after all these years.

And under questioning from defense attorney Michael Matters, Winfield said that she never saw Graham strike Rilya.

But on Wednesday, another family friend, Laquica Tuff, told jurors that she saw Rilya with scratches and a gash on her forehead about two months before the girl’s disappearance. Tuff said Graham told also told her that Rilya was going on a “road trip” to New York and Disney World.

Graham “said she would be gone for awhile,” Tuff said.

Graham’s trial will resume on Tuesday.

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Hip Hop producer gets 2 years for attempted gun possession

Hip Hop producer Bryan Leach -- credited with discovering Lil Jon and the Yin Yang Twins -- was sentenced to two years prison on attempted gun possession today, but is being allowed to remain free until April pending appeal.

Leach had been busted two years ago after allegedly driving his 2006 Bentley Continental erratically on West 72nd Street. His Kel-Tec handgun -- loaded with hollow-points -- was recovered from the car's console. His sentence before Manhattan Supreme Court Justice Lewis Bart Stone includes one and a half years of probation.

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California Pizza Kitchen brings prototype to Sawgrass Mills

The restaurant chain that took barbecued chicken pizza mainstream is ready to push the culinary envelope again. How about a pizza topped with roasted Brussels sprouts and applewood smoked bacon or a Korean barbecue pizza with pork loin and spicy kimchee salad?

Innovative menu items are just one piece of what’s unique about California Pizza Kitchen’s new flagship restaurant unveiled Thursday at Sawgrass Mills in Sunrise. The first of its kind, the Sawgrass location aims to reinvigorate the brand that started in 1985 in Beverly Hills.

“The whole idea is about taking the best of what put us on the map and making it relevant for 2012 and beyond,” said G.J. Hart, who took over as chief executive officer of the chain just over a year ago. “Over the years the brand morphed from being a leader and it became a follower of food trends. We want to bring back the hip, cool feel.”

The changes are obvious from the moment you walk into the restaurant, which opens to the public Monday. The new look is all about focusing on the chain’s California roots. Very little of the bright yellow and chrome remains. The design is California-casual with earth tones and reclaimed wood everywhere from the walls to the floor and tables. An outdoor terrace with couches and fire pits is designed to encourage lingering. Large windows and glass doors let in lots of natural light and fold open to enjoy the weather.

Pizza is center stage with the kitchen designed so diners can watch the pizza makers at work. At the Sawgrass location — and by mid-2013 at all restaurants — pizzas will once again by hand-tossed. Currently the chain uses a pizza press to make the dough more uniform.

The new focus is on upping the culinary quotient across the board with dishes like a roasted beets and whipped goat cheese salad, plus a sweet pea carbonara featuring pea-filled pasta purses tossed with Italian pancetta and a Romano cream sauce. These are some of the unique items only on the Sawgrass menu, which also features a specialty menu of hand-crafted cocktails.

Chain-wide the company has actually slimmed the menu from more than 100 items to 74 in order to improve execution. But there are also more healthy choices like quinoa and arugula salad or a fire-roasted chile relleno stuffed with chicken, cheese, mushrooms, spinach and eggplant that dishes up at only 380 calories.

“As we grew, we didn’t keep up with the creativity on the menu and we tried to be all things to all people,” said Brian Sullivan, senior vice president of culinary innovation, who has been with the company for 24 years. “We’re always going to be pizza-centric. But we’ll continue to push the envelope with these specialty items that resonate with who we are. We don’t want items that you are going to see in other restaurants.”

The chain chose Sawgrass to unveil its new flagship location because of a combination of the area’s diverse demographic base and the influx of international visitors. South Florida has already been a strong market for the brand, which has seven locations in the tri-county area stretching from Coral Gables to Palm Beach Gardens.

The opening is the culmination of a new vision that began to take shape when Golden Gate Capital purchased California Pizza Kitchen in July 2011 for $470 million, taking the company private and bringing in Hart as the new chief executive.

“They saw a brand that was undervalued,” said Hart, who has an ownership stake in the chain. “This is an iconic brand with so much brand equity. If we can bring the excitement and enthusiasm back we’re only going to see it go up.”

Industry experts say the changes make sense because the brand still has a loyal following, although it has not kept pace with the competition.

“It’s a good time for them to go back to what were the fundamental things that made the brand so intriguing,” said Dennis Lombardi of WD Partners, a restaurant industry consultant. “The difficulty is going to be getting the word out to consumers that this is different. The devil is always in the details in these kind of evolutions.”

Based on consumer reaction, the plan is to take pieces of the Sunrise concept and introduce it into the chain’s other 268 existing restaurants. Some restaurants could be completely remodeled, but most will only get elements of the new prototype, which cost $2 million in Sunrise, Hart said. The company’s Fort Lauderdale and Boca Raton locations could be strong candidates for remodeling next year or early 2014, he said.

Community and business leaders, who got a first look at the restaurant on Thursday, were impressed.

“This is phenomenal,” said Luanne Lenberg, general manager of Sawgrass Mills. “We’re so excited to have this caliber of restaurant and to be their test for the rest of the world.”

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Miami-Dade ethics board rebukes two city of Miami commissioners

The county ethics commission dinged Miami Commissioner Frank Carollo this week for phoning the police chief after Carollo was pulled over for a traffic stop.

Separately, Miami Commission Vice Chairman Marc Sarnoff was reprimanded for not filing a gift disclosure when the Greater Miami Convention & Visitors Bureau paid his way to Brazil.

Sarnoff said his travels did not constitute a gift because he carried out public business. “I did everything I could do, including getting legal advice, to determine that the trip was not a gift,” he said.

Carollo denied wrongdoing in a response to the Miami-Dade Commission on Ethics and Public Trust written by his attorney. He declined comment Wednesday.

The grievance against Carollo said that he called Miami Police Chief Manuel Orosa during a traffic stop in Coconut Grove in August. Carollo was pulled over after attempting to drive his black Lexus around a stopped recycling truck. He called the chief, who called the district commander, who reached out to the officer making the traffic stop.

The officer let Carollo go with a warning.

In the written response to the ethics commission, Carollo’s attorney said the commissioner had never asked Orosa for special treatment. Rather, Carollo called the chief “to inquire ‘what the problem was’ since the circumstances seemed odd.”

The “odd circumstances” included another car stop in the area.

“Commissioner Carollo’s request for a status [report] was well within his authority to communicate with the police chief, and was not accompanied by any request to obtain any resolution of the vehicle stop,” attorney Benedict Kuehne wrote.

Kuehne added: “The officer made the very reasonable decision to issue no traffic citation because the circumstances did not warrant the issuance of a ticket.”

Orosa also told investigators that Carollo had not asked for any favors.

But the ethics commission concluded that Carollo “clearly intended to use his influence with the police chief to avoid a traffic citation.”

“There was no legitimate reason for Carollo to call the chief of police other than to put into motion a chain of events that Carollo hoped would extricate him from a traffic situation that ordinary citizens find themselves in every day,” the ethics commission wrote.

The complaint against Sarnoff involved a trip he and his wife took to Brazil in April.

The pair went to watch the yachts in the Volvo Ocean Race depart Itajai for Miami, the next port of call. Sarnoff also travelled to Rio and Sao Paulo, with the Convention & Visitors Bureau footing the bill for his travel, lodging and meals.

Sarnoff did not disclose the trip as a gift, nor did he disclose that the Volvo Ocean Race had reimbursed him for his wife’s roundtrip airfare.

Sarnoff said he was acting on advice from Miami City Attorney Julie O. Bru. In a legal opinion, Bru said disclosure was unnecessary because the trip did not constitute a gift, but rather city business.

“I never held this secret,” Sarnoff said. “I did everything I was supposed to do. I talked about it openly.” He described the trip as “105 percent work.”

As for Teresa Sarnoff’s travel expenses, Marc Sarnoff said they, too, were incurred during “official” city business.

“The commissioner was unquestionably assisted in his official duties by Ms. Sarnoff and he quite honestly believed that Ms. Sarnoff was conducting city business,” Sarnoff’s attorney, John Dellagloria, wrote in a response to the ethics commission’s findings.

The ethics commission has said that elected officials don’t have to declare tickets to local events they attend for professional reasons. But according to the final report on the Sarnoff case, “all-expense paid trips to distant and exotic locales deserve different consideration since the grandiose scale of the gift creates a larger appearance of impropriety.”

The ethics commission will send a letter to Sarnoff suggesting he report his wife’s travel expenses as a gift. Another letter will be sent to the Miami city attorney to clarify when business trips must be reported as gifts.

The two complaints were filed last month by blogger Al Crespo.

Sarnoff also took a trip to China this year, where he watched the Miami Heat play a preseason game against the Los Angeles Clippers. In October, Sarnoff said the Heat paid for his flight and hotel. On Wednesday, he said the Shanghai Sports Bureau paid for him and his wife.

He now plans to declare that trip as a gift, he said.

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Obama takes “fiscal cliff” battle to Twitter

WASHINGTON (Reuters) – President Barack Obama opened a new front on Wednesday in the battle between Democrats and Republicans over the best way to avoid the year-end “fiscal cliff” – Twitter.

The web-savvy Obama administration launched a social media campaign that asks Twitter users to add the “#my2k” hashtag to messages with examples of what $ 2,000 means to them.

The amount is roughly what a middle-class family of four would have to pay extra in taxes next year if Congress cannot strike a deal to remove the threat of roughly $ 600 billion in tax hikes and federal spending cuts.

The fast-paced social networking site known for its zippy 140-character comments is a tried-and-true method of reaching Americans. The latest call for such searchable references is an effort to pressure Congress into finding compromise on long-held partisan views.

Obama announced the new Twitter hashtag campaign at a news conference on Wednesday. He and fellow Democrats, who oppose significant cuts to U.S. “entitlement” programs such as Medicare as a way of balancing the budget, have been trying to break Republican opposition to hiking taxes on anyone, including the wealthy.

Promotions of “#my2k” quickly went out to millions of followers of the White House Twitter account and scores of Democratic backers, including former House of Representatives Speaker Nancy Pelosi. Soon, “my2k” was a top-trending subject.

“#My2K means food for a year, the remainder of my student loan paid off or a full month of child care. $ 2200 can make or break a family,” wrote Twitter user Katrina Burchett.

In the anarchic spirit of social media, Republicans, who also polished their Twitter hashtag skills during the bitter 2012 presidential campaign, pounced quickly.

The conservative Heritage Foundation bought the promotional tweet that pops up at the top of the list if one searches for “#my2k” mentions, where the think tank offered its own take on solutions to the fiscal cliff.

House Speaker John Boehner and scores of fellow Republican lawmakers started sharing examples they hoped would put the blame for the lack of a resolution on the Democrats.

“We in the House took steps this summer to avert #fiscalcliff and stop #my2K tax hikes,” wrote Representative Mike Turner. “It’s time for @whitehouse and @SenateDems to act.”

‘BEING AWARE OF WHAT’S GOING ON’

Users on Twitter can sign up to follow one another’s messages, making searchable hashtags a helpful way to sort by subject or theme.

Marcus Messner, who studies social media at Virginia Commonwealth University, said Twitter was a perfect environment to reignite Obama’s base swiftly and gauge public engagement on the issue.

The Obama administration has used Twitter hashtags as part of lobbying campaigns to keep student loan rates low with #dontdoublemyrate and to extend payroll tax cuts with #40dollars, which was their estimate of how much the cuts saved an average family each year.

White House Social Media Director Macon Phillips later called the $ 40dollars hashtag “one of the most significant campaigns we ran on Twitter.”

“It’s about being aware of what’s going on and understanding that in the age of social media, you’re just a participant,” he told an Entrepreneur.com blogger in February. “It’s not something that you can control.”

(Editing by Peter Cooney)

Internet News Headlines – Yahoo! News

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